The Progressive IMS Outdoors tour signifies not just a physical expansion for the event itself but the continued growth and evolution of the IMS brand to connect enthusiasts with the ever-evolving world of transportation/mobility and new lifestyles that riders may not have previously considered.
On the very date this year’s annual IMS event in Manhattan had been scheduled to hit the Javits Center, organizers today announced that Brooklyn will be one of nine cities selected to host a new outdoor format for the national motorcycle show series in 2021.
COVID-19 restrictions made this month’s regular indoor conference center setup impossible to pull off, and, in this writer’s opinion, the IMS evolution is a welcome change, something that hopefully will bring new enthusiasm for the shows.
The new summer/fall-based IMS Outdoors series, designed for powersports enthusiasts and new riders alike, will run from June through October, with Brooklyn, NY falling dead center on the calendar, from Sept. 3-5.
Other markets include Denver, CO (June 18-20), Southern California – Irvine, CA (July 9-11), Northern California – Sonoma, CA (July 16-18), Chicago - Elgin, IL (Aug. 20-22), Carlisle, PA (Sept. 10-12), Nashville – Lebanon, TN (Oct. 8-10), Central Florida – Lakeland, FL (Oct. 15-17) and Atlanta – Conyers, GA (Oct. 29-31). The actual venues will be announced in early 2021, with up-to-date details found online at motorcycleshows.com.
IMS Outdoors represents a shift from the traditional IMS format to an outdoors experience highlighting new transportation lifestyles and more demo opportunities. The new outdoors format will notably introduce market adjacent products into the event, from mobility products such as electric bicycles, to electric scooters, skateboards and motorcycles.
With the adventure tourism market expected to grow in the next decade, IMS Outdoors will also introduce more RV products at each market stop for attendees to engage with and see what best fits their adventuring lifestyle.
Something Los Angeles IMS attendees have enjoyed for years ... outdoor street motorcycle demos — IMS Outdoors
And, more than ever before, the new larger venues for the 2021 IMS Outdoors will support greater demo riding opportunities for attendees to test the latest motorcycles, ATVs, scooters, SxS and electric mobility products – eBikes, eMotorcycles and much more. Demo opportunities will vary per market stop, with options for both licensed and non-licensed attendees.
At each IMS Outdoors stop, attendees can expect to be entertained with local artisans and musicians set to perform each day at the event. Craft food and drink will also be part of the mix.
And for those concerned about some traditional IMS elements disappearing, IMS Outdoors has confirmed the return and expansion of several fan-favorite attractions, including the feature and display of the latest street bikes, dirt bikes, cruisers, scooters, ATVs, gear and aftermarket accessories.
Other returning attractions include the Marketplace for attendees to purchase the latest gear, an expanded Adventure Out! area featuring more RV products for the adventurer, stunt shows, SHIFT, IMS Vintage, an expanded Discover The Ride program and the Ultimate Builder Custom Bike Show.
“The Progressive IMS Outdoors tour signifies not just a physical expansion for the event itself but the continued growth and evolution of the IMS brand to connect enthusiasts with the ever-evolving world of transportation/mobility and new lifestyles that riders may not have previously considered,” said Tracy Harris, Senior Vice President, IMS. “Expect a larger and more interactive event than ever before with lots of new and familiar activities and attractions planned to entertain and inspire more riders of various forms.”
“Whether you want to see the latest bike models, introduce your friends and family to experience two- and four-wheels in a safe and approachable manner, or check out the future of RVing and electric mobility — it’s all possible at IMS Outdoors,” she added.
Tickets for the 2021 tour will go on sale April 9 at motorcycleshows.com. And you can keep up with industry news through winter and spring at ContinueTheRide.com.